November 10th, 2011
Social Media: We’ve Got it Covered
The marketing communications industry is constantly evolving, and AlphaGraphics is on the cutting edge. Social media has become a cost-effective, highly targeted means by which to reach key audiences, and our franchisees are utilizing Facebook, Twitter, LinkedIn and other tools to not only attract new customers to their business centers, but as central components of comprehensive marketing campaigns on behalf of their clients.
The AlphaGraphics Service Center helps AG owners design and execute marketing plans across multiple channels, incorporating the latest tools like QR codes and texting campaigns, and through appropriate social media channels.
Our franchisees are using social media to their own benefit, too. Check out what AG Owner Bill Apodaca in El Paso, Texas is doing on Facebook to keep his business front-of-mind. Every time he posts, the information is shared in the news feeds of his fans’ Facebook friends, and the cumulative effect on brand awareness is significant.
Bill purchased an AlphaGraphics franchise in June of 2010. “I had been looking for a franchise with a proven track record of success… one that was innovative in its vision for the future,” he says. “To this day, I have had absolutely no regrets about my decision. The concept of offering ‘communication solutions’ to clients is something AlphaGraphics truly breathes and believes. The level of talent they have accumulated to help franchisees in the field is second-to-none.”
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