AlphaGraphics owners often cite a more reasonable work schedule and an opportunity to spend more time with family as key benefits. Two new AG franchise owners are taking it to another level, with husbands and wives working together to grow their businesses.
Steve and Cinda Morse in the Cincinnati area recently purchased an existing AlphaGraphics location. Steve left his position as director of marketing at Procter & Gamble, having traveled around the world for 20 years. Most recently, he oversaw the baby care division in China. Cinda, who holds a degree in accounting from Purdue University, worked as a registered nurse before staying home to raise their children. Steve also attended Purdue, earning a degree in electrical engineering, and the University of Chicago, where he was awarded an MBA.
Cinda says their new AlphaGraphics center’s staff brings about 60 years of experience—from the production manager and press operator to the graphic designer and appointment setter, these professionals have made it easy for the Morses to assume leadership of a strong operation.
“We were looking for an opportunity to be own our own company and came across AlphaGraphics. We knew having support would be important to our success, and AG’s corporate acquisitions team and Launch Partners have been fantastic,” Cinda says. “We’ve been thoroughly impressed with the people, which has really reaffirmed that we are on the right path.”
John and Anne Main have purchased two territories in the Atlanta area and are also looking at acquisition opportunities, including independent print shops that could be good conversion candidates. John’s career has been in information technology, starting as a software developer at NASA, moving through the management ranks with telecom giants like Nortel, BellSouth and Cingular Wireless, and most recently, running customer support organizations including call centers that supported 6,000 locations for one of the nation’s largest auto parts retailers.
John holds a degree in computer engineering from Auburn University; Anne graduated from Vanderbilt University and went on to get her masters in accounting from Belmont University. Both were attracted to the chance to work together, the stability of set business hours and less travel, and the flexibility to run their own business.
“We looked at several different opportunities with other franchises and businesses for sale, but we really liked the flexibility that AlphaGraphics offered. Some franchisors are very rigid, but with AG, we’re well positioned to react to opportunities particular to our market,” John says. “Everyone we talked to was open and honest. You can tell when it’s scripted, but these were real discussions about the issues we’ll likely face and the decisions that will have to be made. The other owners and the corporate staff have been so helpful… these people aren’t just playing the corporate game, and we appreciate that.”
It goes back to the culture of the company, John says.
“It’s really a step above any organization I’ve ever been a part of.”