September 25th, 2013
AG Plano Owners Expanding Through Acquisition
Toni and Kenny Wilson have owned the AlphaGraphics center in Plano, Texas for seven years now. Over the course of time, they got to know Tom Brooks, the AG owner in nearby Richardson. Now the Wilsons have expanded their reach by acquiring the Richardson store.
The Wilsons were both in the printing industry when they first met. As a young married couple, they moved their family around the country, with Toni staying home with the kids. Eventually, they decided to put down roots, and Plano seemed like a great place to do it.
They bought an existing AlphaGraphics location there in 2006, and continued to build on the established business. They took over operations in Richardson on August 1.
“The Recession was tough, but each year we had steady incremental growth,” Toni said. “We have a great staff, and the Richardson staff members are a fantastic addition. We’re still learning the customer base and getting to know everyone, but we know the business and are excited about the future.”
Toni says the great thing about AlphaGraphics is that franchisees are kept on the “cutting edge” of the market – the company is leading the industry, and the owners benefit from that leadership.
Her husband, Kenny, cites things like technical support and the other perks of being an AG franchisee.
“It’s always been very positive, and obviously we believe in AlphaGraphics,” Kenny said. “The educational opportunities, the support, but also the Network – it’s been the biggest advantage to being a part of the organization.”
Kenny says if he gets too busy or a machine goes down, he knows other AG owners in the area are there to help, and vice versa. The local owners group gets together three or four times a year to talk through challenges and opportunities.
“I’ve mentored some, and some have mentored me,” he said. “It’s really been a big benefit to work together with others who are focused on the same goals I am.”
Ultimately for the Wilsons, taking care of customers is the most rewarding part of the business.
“We’ve seen the industry go from a commodity to now more of a partnership,” Kenny said. “We’re adding value to the relationship with our customers, and we do whatever’s necessary to get the job done for them. That’s what’s exciting about the business for us.”
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