June 18th, 2014
Man Known for Iconic Ad Campaigns Becomes AG’s Latest Zee
Over the course of 30 years in the advertising business, Dick Strassburger was involved in some of the most memorable ad campaigns of popular culture—think the Milk Mustache, and iconic spots for Pepsi, Taco Bell, and Chrysler—the kind of stuff you saw during the Super Bowl.
He’d worked with AlphaGraphics on the company’s rebranding effort in 2012, and respected the way AG was leading the evolution of an industry. But by last summer, he was ready to do something for himself. And it would take a circuitous path to lead him back to AlphaGraphics as a franchise partner.
“I was tired of the agency life, and I’d always wanted to be in business for myself,” Strassburger says. “I thought I wanted to do something different than marketing, to challenge myself with a completely new approach. But as I looked at the options, I arrived at AlphaGraphics, and I realized this was what I had been looking for.”
He wanted to work business-to-business, rather than in something consumer or retail-focused, and he knew it was important to have the support of a respected brand and a robust network. He wanted to help small and medium-sized businesses grow, serving a marketing services consultant’s role as opposed to just selling a commodity.
“I’m a strategist, so I get the whole concept of increasing your reach. I’ve lived it (through his work with AlphaGraphics), and I decided I wanted to be a part of it,” he says. “It ultimately aligned very well with what I wanted to do; I’m marketing myself and running my own business.”
Strassburger attended a few Discovery Days, but the AlphaGraphics presentation exceeded expectations – the professionalism, depth of information-sharing, the access to the leadership team and other owners who were willing to offer the unvarnished truth about their experiences.
“I left there blown away. I came back and started calling AlphaGraphics franchises out of the blue, and people were willing to talk with me and tell me about their businesses,” he says. “One owner invited me down to his center and spent two hours with me. That said so much about the organization to me.”
Now, after working in Detroit and Chicago with leading ad agencies, he’s back home with his family in Wisconsin. Strassburger acquired an AG Business Center in suburban Milwaukee, and is focusing on continually honing the processes and growing market share. He says the challenge he was looking for is there, but the potential is too.
“After 30 years of working for someone else, I was running out of clock time if I wanted to do this for myself,” he says. “Now I’m back home doing something I love, and I couldn’t be happier. The sky’s the limit from here.”
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