Archive for the ‘Marketing’ Category

October 22nd, 2016

Selcho Family Continues to Win with AlphaGraphics as Second Generation Takes the Reins


For Steve, Karen, Andy, and Stephanie Selcho in Sandy, Utah, AlphaGraphics is a family affair. Steve first joined the Network back in 1996, and several years ago the main Center moved into a new custom-built, two-story building in a prime location.

In February, Steve handed the reins to Andy, naming him president and turning over the operation of the business that includes two AlphaGraphics Business Centers to him.

Over the course of 13 years working with his family, Andy had already developed a strong background in digital and print marketing. This year, both Centers were included in the Printing News Top 100 list.

As Andy says, “AlphaGraphics is where cutting-edge technology and expert professionals come together to help our clients grow.” Congratulations to the Selchos!

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October 18th, 2016

New Franchisee Insights: Former 3M Exec Buys Two AlphaGraphics


Steve Webb in Apple Valley, Minnesota was a marketing executive with 3M for 14 years, then led U.S. operations for the global information services company AudaExplore before acquiring two AlphaGraphics in the Minneapolis-St. Paul area.

The timing was never right until I just did it,” Steve says. “The more I investigated AlphaGraphics, the more I realized it was the right fit for me. Every entrepreneur in this system has his or her own way of solving customers’ problems, and I can see the path I’m on very clearly.

“I’m really excited looking ahead at the opportunity to combine marketing and technology … this is more than just a printer.”

Click here for more insights from Steve’s first years as an AlphaGraphics Franchisee!

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September 30th, 2016

Longtime HR Exec Sees Family Legacy in AlphaGraphics

Beth Pence had directed human resources for 30 years when she learned the commercial printing plant where she worked was closing its doors in 2015. Living in suburban Savannah, Ga., Pence was offered a number of executive positions, but another idea intrigued her.

Pence and her husband, Chris, had lifelong friends in Knoxville who had become AlphaGraphics Franchisees, and were having great success. When the Pences noticed that the AlphaGraphics in their hometown of Martinez was for sale, the wheels started turning.

beth-pence“The Lohers (in Knoxville) have been entrepreneurs their whole careers, and Chris and I have always worked for large companies,” Pence says. “Some could say I was crazy for passing on some lucrative job offers to do this, but if I was going to start over with a new company, why not do it for myself?”

The Pences’ son, Phillip, was graduating from college with a marketing degree, and was exploring sales positions.

“We sat him down and told him we had a deal for him – in 10 or 12 years, the business could be his, and we would retire. We had a lot of conversation about how we would work together, and I can honestly say we’ve not had one day where we were concerned that we had made the wrong decision.

The Pences took over operations at AlphaGraphics Martinez on April 1, absorbing a talented staff and establishing a bonus program that includes sales goals to incentivize the team. Each month since April, they’ve hit the goal, and they beat the previous year’s sales by six percent within the first three months.

Pence says her HR experience has been instrumental in building the culture she was looking for, and the opportunity to help other small businesses has been deeply rewarding. They’ve produced everything from business cards for Realtors to large-format signage for retail locations, along with brochures, vehicle graphics and more. This fall, they will launch a new website that facilitates online ordering for their customers.

“Our production manager, Lisa Davis, is phenomenal, and we recently hired another designer. We’ve made some mistakes, but we learn from them,” Pence says. “I think we’re all a little surprised with how much fun we’re having – meeting people, attending networking events, selling ourselves. I would have never known that without this experience, and it’s completely different than doing it for someone else.

“Our plan is to work hard for the next 10 or 12 years, set aggressive goals and every couple of years sell a little more of the business to our son Phillip,” she says. “Ultimately we’ll hand it over to him and his family, which creates a legacy opportunity that just isn’t possible with a big corporation.”

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September 21st, 2016

Existing Nashville Franchisee Acquires Established Business, Converts It to AlphaGraphics

Bob Rehley
in Nashville didn’t have a background in printing, but he knew he wanted to own his own business. The AlphaGraphics focus on providing comprehensive marketing services to small business intrigued him, and he went through the process of exploring available acquisitions in the Nashville area.

They knew the right questions to ask, and we evaluated a lot of opportunities. I ultimately had two to choose from on my short list,” Rehley says. “I had instant access to businesses processes that allowed me to start selling immediately, along with a full network of support.

“Every time I tap in to the AlphaGraphics Network, I realize that I’m still underutilizing it. There is literally an endless supply of support, both from the corporate side and from all of the other AlphaGraphics Franchisees across the country.”

Click here for more in this short video from Rehley on why he chose AlphaGraphics.

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September 10th, 2016

Just the Facts: The AlphaGraphics Opportunity

redbag-collageWho is AlphaGraphics? With approximately 260 locations in our global network and average gross sales of $1 million per Center, AlphaGraphics continues to experience ourstrongest growth in more than a decade, with Business Centers that provide a full line of marketing, printing, signage and design services. To learn more about the growth strategy unveiled at our recent national Cconference, click here for more from Printing Impressions magazine.

Did you know that we offer acquisition opportunities all across the country? Whether you’re interested in acquiring a successful and established AlphaGraphics Business Center, buying an independent business that would make a great AlphaGraphics location, or opening a new location in your area, oportunities abound. See our Resale Guide below, and keep an eye out for regularOpportunity Alerts in your inbox!

What does an AlphaGraphics Franchise Candidate look like? You might be wondering… who is the right candidate? The truth is we’re pretty selective, because we want to ensure a great fit for both parties on the front end. That’s why our Franchisee satisfaction ratings are some of the best in the industry. Click here to visit our YouTube channel, and explore a “Day in the Life” of an AlphaGraphics Franchisee.

Here are some qualities we look for in new Franchise candidates:

Business experience: Whether you’ve been in a corporate role or part of small business ownership and operations, that experience managing sales processes, leading a team, marketing, finance and operations will be very useful.

• $400K net worth required, $150K liquid, and a FICO of 700 or better.

A focus on cultivating consultative B2B relationships – we build long-term client partnerships through our expertise and execution, not a hard sale.

A dedication to following proven systems and processes, but also an entrepreneurial spirit for carrying out your unique vision for the business.

A consistent focus on sales and business development. We have the systems and support in place, and a platform for you to build a sales culture around what’s best for the customer.

Have you seen our robust Item 19? We believe in transparency, and dedicating the effort and commitment on the front end to establishing partnerships of mutual benefit. The Item 19 is the document that details our business metrics and results, and it is far more comprehensive than many in the Franchise industry. Click here to explore the Item 19.

Get in touch with us to start the conversation!

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August 24th, 2016

Longstanding Family Business Joins the AlphaGraphics Network

Tyson Peissig
in Missoula, Montana – home of the University of Montana – grew up in the industry. His parents owned Gateway Printing, and Tyson learned every aspect of the business from the ground up.

He says the family thought long and hard about converting to AlphaGraphics, but since joining the Network in 2011, they’ve seen the benefits time and again. Tyson now serves as general manager, overseeing a thriving operation that has expanded its horizons

It was the right decision on a number of different levels,” he says. “It energized our business and allowed us to explore new product segments we didn’t think possible. We went from a very closely-held family business to talking with other owners on a very intimate level about details that help us be successful. That’s been a tremendous value.

Click here for more perspective from Tyson on what joining the AlphaGraphics Network has meant for his family business.

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August 16th, 2016

AlphaGraphics Kansas City Team Brings Major Aquarium Exhibit to Life

Haley and Matt Haar in Kansas City were recently tapped to produce and install graphics supporting a major new exhibit at Sea Life Aquarium. It wasn’t the first time the Kansas City team has partnered with the Aquarium – the Center had done a small wall graphic for the customer back in January. When the Aquarium staff was ready to install the new exhibit, they called on the Haars knowing the job would be done right.

Altogether, the project involved more than 1,300 square feet of bright, colorful graphics printed on wall vinyl and laminated before being installed over the course of two days.sea-life-aquarium

The Haars’ Production Manager, Ross Sanders, is 3M certified, which allowed him to install the graphics without having to engage outside vendors. The end result was a quick turnaround and an expert installation, all adding up to one happy client.

Click here to see more great work from AlphaGraphics Kansas City.

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July 23rd, 2016

Franchising Today Magazine Includes Profile on AlphaGraphics Winning Franchisee Model

Franchising Today — the must-read trade publication for franchise professionals who want to stay informed of the latest trends and challenges in this dynamic marketplace — features in-depth profiles on Franchisees, multi-unit businesses and the executives who run them.

The most recent issue includes a piece with perspective from AlphaGraphics President Aaron Grohs and Chief Development Officer Dave Buzza, detailing the local focus, ongoing support and other elements that have helped us lead the industry and support a growing base of Franchisees.

franchising-today-logoFrom the article:

This makes AlphaGraphics highly interesting to prospective Franchisees, whether or not they have experience with the print and marketing communications industry. For a small independent printing business, it can be difficult to keep up with technological advancements, but AlphaGraphics can provide support such as purchasing power and world-class technology.

“We offer franchisees and customers the latest technology innovations and solutions that are impacting the industry,” Grohs says.

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July 18th, 2016

AlphaGraphics Commands 26 Percent of Quick Printing Magazine’s 2016 Top 100 List

screen-shot-2016-06-17-at-3-47-32-pmQuick Printing Magazine‘s 2016 Top 100 list of best-performing small print/marketing communications businesses is out, and AlphaGraphics made quite an impression — more than 25 percent of the list is AlphaGraphics locations across the nation!

Chuck Stempler in Seattle came in at #3 on the list with nearly $16 million in sales, and 25 other AlphaGraphics locations were ranked in the Top 100. The annual rankings offer not only information on the industry’s most successful operators, but also a glimpse into a sector that continues to grow and thrive.

Click here to see the list and read the story capturing the state of the print and marketing services industry.

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July 12th, 2016

Florida Franchisee Opens New AlphaGraphics Business Center, Finds Profitability in First Months

jim-kenneyJim Kenney in Daytona Beach, Fla. spent 23 years in executive management with a senior living company, retiring young to enjoy life. But like most entrepreneurs, he didn’t sit around for long. He wanted to own a business, and jumped at an opportunity to start an AlphaGraphics Business Center in a new market.

Despite starting from scratch, with no book of business and little local name recognition, Kenney found profitability within the first year, and has been growing ever since.

The great thing about AlphaGraphics is the proven systems and track record are in place,” he says. “It’s up to the individual to use those tools and be successful, but the prescription is there.”

Click here for more from Jim Kenney on his experience as a new AlphaGraphics Franchisee.

If you’d like to explore what AlphaGraphics offers to entrepreneurs — from new markets in your client’s area to established businesses for sale — visit our website and contact us here.

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