March 5th, 2014
Financial Exec Becomes Latest AG Franchise Partner
Jac Bloomberg was a pioneer in digital printing, starting more than 40 years ago in bringing on-demand laser technology to consumers before gravitating to the marketing side of the industry.
“Our focus was on utilizing the technology to achieve specific business objectives,” Bloomberg says. “That was the early days of personalized direct mail, including things like automated statement processing.”
Living in suburban New Jersey and working in New York City, he found a niche in the financial services industry, directing major printing processes as an internal sales and production executive for companies like Merrill Lynch, Smith Barney (CitiGroup) and Morgan Stanley. For the latter, he recently built a website that allowed 18,000 financial advisors in the field to order personalized materials and generic marketing collateral on demand – think notecards, invitations, brochures and more.
When Morgan Stanley acquired Smith Barney, he took all of the marketing collateral that was sitting in a warehouse and converted it into electronic files that were ready for digital customization and on-demand production. In the process, he salvaged seven million pieces of material and saved the company more than $6 million annually in print spend!
That was when he realized that the time was right to start thinking about working for himself.
“Honestly, after all those years, I had grown a little tired of corporate America, and I was ready to do something on my own,” he says. “I love cars, so I’d even thought about opening a nice car wash. But when I found AlphaGraphics, I knew it was worth pursuing.”
With such a long history in the industry, Bloomberg remembers when the “print shop” concept came to market, where storefronts made copies for individuals and businesses and competed on price.
“A commodity-based business was the last thing I wanted to do. AlphaGraphics is leading the evolution of the industry, and it’s an opportunity to work as a consultant to small and medium-sized businesses,” he says. “That’s where my expertise lies, and I think the potential is in building and expanding those relationships. That’s what’s fun for me.”
Bloomberg recently purchased an existing AlphaGraphics location in Red Bank, N.J., with a solid revenue stream and a strong book of business.
“I’m a sales guy who provides value to long-standing customers, and those partnerships and the comprehensive marketing services offering are where I see growth for the future,” he says. “AlphaGraphics provides excellent support – it’s up to me to utilize the resources available to make my business successful.”