Posts Tagged ‘CEO’

April 23rd, 2013

Eight AlphaGraphics Franchises Celebrate 25 Years in Business

We’re excited to announce that eight of our franchise owners are celebrating their 25th anniversary this year. In addition, another 22 franchisees have been in business with AlphaGraphics for more than 20 years! Congratulations, everyone.

· Larry Winzeler, Provo and Lehi, Utah

· Frank and Barbara Kohout, Wheaton, Illinois

· David Orpin, Nashua, New Hampshire

· Connie Levinson and David Goodare, Concord, Massachusetts

· Mike Sparaco, Tempe, Arizona

· David Boone, Camp Hill, Pennsylvania

· Cash Bestor, Scottsdale, Arizona

· Tom Hopkins, Hillsborough, New Jersey

“It is incredibly rewarding to see our franchisees reach this milestone anniversary,” said Art Coley, president of AlphaGraphics. “Their longevity is a true testament of the commitment they have made to each of their business centers. We look forward to many more years to come with these franchisee partners!”

Each of these silver anniversary centers has a unique story of success; however, the franchisees have communicated that part of their growth is attributed to the support of the corporate team at AlphaGraphics and the adaptability in the business model.

“Another key factor in AlphaGraphics’ continued success is our nimbleness to change,” adds Coley. “Because of improvements in technology and our relationships with vendors, franchisees are first to benefit, adapt and change as the industry does.”

AlphaGraphics was founded in Tucson, Arizona in 1970. In 1979, the company began franchising its unique business model, which offers a comprehensive suite of marketing and print solutions for B2B customers. Today, there are nearly 300 franchises across 30 states.


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August 29th, 2012

20 Years Later: One Family’s AlphaGraphics Story

Lisa Slade was a stay-at-home mom in California nearly 20 years ago, when she and husband Tom packed up their three kids to head back to their roots.

Both sides of the family were from Southern Indiana, and Tom’s experience in paper and envelope manufacturing and Lisa’s former career in pharmaceutical sales led them to a major life change: they opened an AlphaGraphics business center in Evansville, Indiana.

“Tom had worked with AlphaGraphics before and thought a lot of the company,” Lisa says. “We signed a franchise agreement, rented a 2,000 square foot building and made a list of 1,000 people to call on.”

The rest, as they say, is history. Only now they have 17 employees, one of their sons is an integral part of the staff, and they’ve added 2,300 square feet to the back of the building. And they just signed another five-year franchise agreement.

“We’ve built a lot of great friendships and gotten a ton of support from the AG Network,” she says. “We really have to give AlphaGraphics a lot of credit, for encouraging us to invest in technology and marketing services and evolving beyond the traditional print model.

Lisa gained certification as a Women-owned Business, and leveraged it into several major clients, including a bank system, a casino and an energy company. But the most recent success story is with an ECHL pro hockey team, the Evansville Icemen.

“The Icemen asked us to put together a campaign around season ticket sales, so we built a mobile website and created a series of postcard mailings with a QR code linking back to the site,” Lisa says. “The client response has been tremendous, with more than seven percent of recipients scanning the code and requesting more information.”

It’s all about taking a printed piece and driving people online, creating multiple touch points for target audiences.

“We’ve really invested in that side of the business, with AG’s support, and our sales and marketing team is on fire,” she says. “Sadly, we’ve seen four competitors go out of business in the last year here, and one had been here for 100 years. They just didn’t embrace the New Now.”

The Slades’s staff includes a three-person marketing team, a full-time web developer and others with graphic design and other specialized skills that can service their clients’ needs in a comprehensive way.

They’ve focused on hard work, giving back to the community and delivering for their customers, while investing in the future. Twenty years later, the results are proof positive.

“We’re very good at putting ink on paper, but now we’re so much more than that,” Lisa says. “It’s been a lot of fun for us, and exciting to think what the future holds for our son Hunter as he takes more ownership in the business.”

It’s never too late to pursue your entrepreneurial passion. If you’d like to learn more about the AlphaGraphics opportunity, please click here.

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June 13th, 2012

Ed Rothschild – An International CEO Turned Entrepreneur

Ed Rothschild holds several scientific degrees and a world of specialized experience – none of which led him directly to AlphaGraphics. He was the CEO of the international environmental consulting and engineering firm Arcadis – a company he helped take public twice – before he traded in his corner office for the opportunity to grow an AlphaGraphics franchise operation.

“I was growing tired of my professional life, and so I started looking at franchise opportunities. I bet I looked at 50 different businesses before I decided on AlphaGraphics,” Rothschild says. “I knew I wanted a business-to-business model and relatively normal hours, but the rapidly evolving printing industry really intrigued me.”

After decades of consulting and engineering work across several sectors, including uranium mining and hazardous waste remediation, Ed agreed in 1996 to open three AlphaGraphics locations.

His home was in Denver, where Arcadis’s U.S. headquarters are located, so he opened his first business center in nearby Arvada, Colo., and a second shortly after in Downtown Denver. He later acquired and converted an independent print shop into a third AG location in Golden, Colo. Arcadis remains one of his largest customers.

“It was clear to me that this was a business that was very production-oriented,” he says. “I knew if I could apply great service to it, then we could be very successful.”

Rothschild, who owns the centers with his wife, Robin, looks to break $4 million in revenues in 2012, after growing by more than 10 percent last year. And he’s engaged the evolutionary aspects of the business, as well – personalized URLs, website design and social media campaigns all represent the kinds of services they are providing to clients.

“Marketing services are a relatively small percentage of our revenues, as we’re still at our core a printing business,” Ed says. “But it’s a very important percentage, because it opens up all kinds of opportunities to do more work with those customers. We’re pursuing the marketing services side of things pretty aggressively.”

Rothschild says his advice to those exploring AlphaGraphics is to understand that this is not a turn-key business.

“AG is not going to run your business for you, and I like that independence,” he says. “But you have the resources to support you, and they’ve made a big difference in our ability to grow and succeed.”

If you’d like to learn more about the AlphaGraphics opportunity, please click here to visit our website.

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