Posts Tagged ‘Dan Hayes’

March 26th, 2013

New AlphaGraphics Owner Lands Big Client with SEM

Dan Hayes has owned a quick-copy shop in Olympia, Washington for nearly 24 years. He’s had a lot of success as a small business owner, but AlphaGraphics owner Chuck Stempler in nearby Seattle convinced him he could do so much more.

Hayes converted in September, and one of Stempler’s suggestions was to implement a search engine marketing campaign to attract more business. The results were better than anyone could have imagined.

“Within the first month or six weeks, we landed a major project that really set us on a new course,” Hayes says. “The interesting thing is the client is right down the street, but if we hadn’t converted to AlphaGraphics and launched the SEM campaign, we would have never known about each other.”

As it turns out, Dan’s new client had been using a big offset printer in town for years, and wasn’t happy with the service or the pricing. They needed several thousand books printed for an annual event—typically they ordered 10,000 but Hayes was able to deliver 12,000 and still beat his competitor by $4,500!

In the end, Hayes had attracted a $57,000 project by positioning his AlphaGraphics store to win the business… but the customer had to find him first, and they did so through a search engine. Dan’s focus on marketing the business through search engine optimization has already paid for itself many times over.

“Our strategy was to fill the void our competitors left wide open, and to truly focus on customer service to complement our highly skilled graphics person,” he said. “That’s what this really all comes down to—the emotional investment our current or prospective clients are willing to make based on our performance. If we perform well, they will invest in us.”

One of the biggest advantages to being a part of the AlphaGraphics network is the camaraderie among owners in neighboring markets–they help each other succeed, rather than working against themselves.

If you’re interested in learning more about what makes AlphaGraphics an industry leader, please let us know.

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October 25th, 2012

AlphaGraphics Adds Four New Franchisees to Global Network

Leader in Printing, Outsourced Marketing Services Posts 8.9% Year-over-year Growth

SALT LAKE CITY, Utah – September was a big month for the AlphaGraphics network, with four new owners closing on franchise agreements to open new AlphaGraphics Business Centers. Headquartered in Salt Lake City, AlphaGraphics, Inc. plans, produces and manages visual communications for businesses at nearly 300 owner-operated, locally based business centers worldwide.

Girish Sethi in Houston, Texas, previously owned a box manufacturing company in India that allowed him to gain familiarity with the printing industry. He holds both a bachelors and a post-graduate degree in computer applications, and was also president of All Around Art & Foliograph Galleries, with responsibility for manufacturing operations and 11 retail locations.

Gene and Yolanda Lucero, along with their business partner Trish Perez, are opening a new AlphaGraphics center in the Dallas area. Gene spent 24 years working for Xerox in sales, including six as a General Manager, and 11 in sales management with accounts such as the U.S. Army, Air Force and Veterans Affairs Medical Centers. Gene holds a degree in digital technology and engineering from the University of Texas at Arlington. Trish also spent time in sales for Xerox and was most recently a federal account manager for managed print services with Cannon IV, Inc. She earned a degree in marketing from the University of Texas in Austin.

Arif Jacksi in Manhattan, N.Y. is converting his IMPRESSIONS print shop to an AlphaGraphics center. He brings 14 years of experience in design, web development, commercial printing and sign production, but was interested in the marketing services and network support that a strong franchise brand could offer to his business.

Dan Hayes owns Doops Copy in Olympia, Wash., a 21-year-old independent printing business that is now being converted to an AlphaGraphics Business Center. Dan’s B2B model has served the construction industry, working with designers and project managers to reproduce commercial building documents and host them online.

“These new owners represent the ideal AlphaGraphics franchisee, bringing industry experience, entrepreneurial success and a lot of talent to our network,” said Dave Buzza, vice president of global development for AlphaGraphics. “With our focus on being a marketing and communications provider, we’ve been able to serve as an out-source marketing partner for our clients, and that has allowed us to grow consistently through the economic downturn.”

The AlphaGraphics network, a 41 year-old brand, continues to be at the forefront of the printing franchise industry and ranked in the Top 200 Franchises. Backed by state-of-the-art technology, the world’s highest quality standards and a global network, the company’s trained and experienced team members are committed to delivering creative solutions that enable customers to grow their businesses and increase their reach. For more, visit www.alphagraphics.com or www.alphagraphicsfranchise.com.

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