Posts Tagged ‘marketing materials’

November 13th, 2012

Three New Owners Join AlphaGraphics Global Network in October

More Franchise Growth for Leader in Print and Marketing Communications Services

Three new franchisees joined the AlphaGraphics network in October, marking another strong month of unit growth for the brand. Headquartered in Salt Lake City, AlphaGraphics, Inc. plans, produces and manages visual communications for businesses at nearly 300 owner-operated, locally based business centers worldwide.

Jeff and Deborah Smith in Missouri have signed a franchise agreement with AlphaGraphics and are currently exploring business location opportunities. Jeff brings an entire career in sales, sales management and marketing to AlphaGraphics, most recently with Coast Brands as vice president of sales for the mid-west region. Deborah works as a recruiter and trainer for the American Greeting Card Company in St. Louis. He holds an associate of arts degree in law from the University of Missouri.

 

Scott Wethers in California has more than a decade of experience in sales for print, mail and promotional products, including stints in management for companies like Workflowone and SmartSource. He holds a degree in business administration in marketing from Oregon State University, as well as an MBA in marketing, finance and eBusiness from the University of Washington. Wethers plans to open a state-of-the-art AlphaGraphics Digital Business Center in Southern California in the coming months.

 

Mark Lee in Texas recently took early retirement from his role as director of customer management at Frito-Lay, Inc., having spent his career with that company and, previously, with General Electric. He plans to employ his sales, marketing and customer engagement talents to an AlphaGraphics franchise opportunity. Lee graduated from the University of Texas with a bachelor’s degree in advertising and a master’s in advertising and marketing.

“While a number of brands in the print industry have struggled through the Recession, AlphaGraphics continues to grow because of our vision for the future and the way in which we’ve embraced the rapidly evolving marketing and communications business,” said Dave Buzza, vice president of global development for AlphaGraphics.

“With our focus on serving as an outsource marketing provider, we’ve been able to expand our offering and provide greater value to our customers. New owners like these three recognize the unlimited potential, and we’re proud to have them on the AlphaGraphics team.”

The AlphaGraphics network, a 41 year-old brand, continues to be at the forefront of the printing franchise industry and was recently ranked in the Top 200 Franchises by Franchise Times. Backed by state-of-the-art technology, the world’s highest quality standards and a global network, the company’s trained and experienced team members are committed to delivering creative solutions that enable customers to grow their businesses and increase their reach. For more, visit www.alphagraphics.com or www.alphagraphicsfranchise.com.

 

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August 29th, 2012

20 Years Later: One Family’s AlphaGraphics Story

Lisa Slade was a stay-at-home mom in California nearly 20 years ago, when she and husband Tom packed up their three kids to head back to their roots.

Both sides of the family were from Southern Indiana, and Tom’s experience in paper and envelope manufacturing and Lisa’s former career in pharmaceutical sales led them to a major life change: they opened an AlphaGraphics business center in Evansville, Indiana.

“Tom had worked with AlphaGraphics before and thought a lot of the company,” Lisa says. “We signed a franchise agreement, rented a 2,000 square foot building and made a list of 1,000 people to call on.”

The rest, as they say, is history. Only now they have 17 employees, one of their sons is an integral part of the staff, and they’ve added 2,300 square feet to the back of the building. And they just signed another five-year franchise agreement.

“We’ve built a lot of great friendships and gotten a ton of support from the AG Network,” she says. “We really have to give AlphaGraphics a lot of credit, for encouraging us to invest in technology and marketing services and evolving beyond the traditional print model.

Lisa gained certification as a Women-owned Business, and leveraged it into several major clients, including a bank system, a casino and an energy company. But the most recent success story is with an ECHL pro hockey team, the Evansville Icemen.

“The Icemen asked us to put together a campaign around season ticket sales, so we built a mobile website and created a series of postcard mailings with a QR code linking back to the site,” Lisa says. “The client response has been tremendous, with more than seven percent of recipients scanning the code and requesting more information.”

It’s all about taking a printed piece and driving people online, creating multiple touch points for target audiences.

“We’ve really invested in that side of the business, with AG’s support, and our sales and marketing team is on fire,” she says. “Sadly, we’ve seen four competitors go out of business in the last year here, and one had been here for 100 years. They just didn’t embrace the New Now.”

The Slades’s staff includes a three-person marketing team, a full-time web developer and others with graphic design and other specialized skills that can service their clients’ needs in a comprehensive way.

They’ve focused on hard work, giving back to the community and delivering for their customers, while investing in the future. Twenty years later, the results are proof positive.

“We’re very good at putting ink on paper, but now we’re so much more than that,” Lisa says. “It’s been a lot of fun for us, and exciting to think what the future holds for our son Hunter as he takes more ownership in the business.”

It’s never too late to pursue your entrepreneurial passion. If you’d like to learn more about the AlphaGraphics opportunity, please click here.

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March 13th, 2012

Solis Women’s Health – A Customer Service Case Study

Solis Women’s Health is a breast cancer screening and diagnosis company based in Dallas, with 24 locations in Arizona, Indiana, North Carolina, Ohio and Texas. When the physicians and staff of the individual centers need printed materials, they call on AlphaGraphics of Carrollton, Texas, and Corporate Account Manager Carla Beene.

Beene’s institutional knowledge proved to be highly valuable to Solis’ corporate office manager, Jamie Pack, when she started at Solis in January of this year. Pack is the liaison in the corporate office, working with Beene to ensure that everything gets to the proper location – on time, on budget and on message.

“All of our centers are getting materials specific to their individual locations, and Carla coordinates everything from the order to the shipping,” Pack says. “When we need a new product, she even meets with us and helps us design it.”

Pack says that, as a new employee, there was a learning curve that she needed to overcome quickly, and Beene was there every step of the way, helping her understand the background and history, what had worked in the past and how the online ordering and distribution system works.

“She’s taken my hand as a new employee and really gone above and beyond to help,” Pack says. “She knows the staff at our locations and works directly with them when necessary, and it makes it so easy. AlphaGraphics has been wonderful to work with.”

AlphaGraphics has evolved from a print shop to a marketing communications provider, and these kinds of stories demonstrate the value that we bring to customers. We wanted to share this great testimonial with you as you consider the AlphaGraphics opportunity. If you haven’t seen it yet, please take a look at our interactive online brochure. We’d love to talk with you in more detail about how we can help you realize your personal and professional objectives.

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