THE PATHWAY TO OWNERSHIP
The AlphaGraphics Discovery Process provides an opportunity for you to learn the “ins and outs” of the AlphaGraphics Business Model. Our goal is for you to learn to about the AlphaGraphics Network, while our team discovers who you are and what you are trying to accomplish by owning your own business. It is important to us that the “fit” is right.
While typically the Discovery Process takes 30 to 75 days, we work on your timeline. You’ll not only be provided thorough information and have a dedicated Development Director at your side, but you’ll also be in direct contact with franchisees, meet our executive leadership team, tour centers, and get to see the support team first hand.
Our mission is to match the goals of qualified individuals with the AlphaGraphics Business Opportunity using a teaching based Discovery Process.
1. UNDERSTANDING YOUR GOALS & DECISION CRITERIA
There are different reasons people consider entrepreneurship. Our team is committed to understanding your goals as you explore the next chapter of your career. Together, we invest the necessary time to understand your background, needs & goals, timeline, decision criteria, investment range, and even business fears and concerns. As you think about these, consider both personal and professional goals.
2. BRAND WEBINAR REVIEW
If you think AlphaGraphics might be a good fit after discussing goals and criteria, a Development Director will go into depth about the AlphaGraphics Brand opportunity through an interactive, one-on-one brand webinar. We discuss the AlphaGraphics vision, objectives, and our unique B2B value proposition. By engaging in a very direct and open dialogue, we will “discover” if it makes sense to move further. During this phase, you will also get an overview of the business and learn the profile, style, character, and habits of a successful AlphaGraphics franchisee. If we both agree to move forward, we schedule the next steps and stick to our timelines.
3. COMPLETE REQUEST FOR CONSIDERATION
Are you ready to officially be considered to be an AlphaGraphics Franchisee? The “Request for Consideration” is an online application that you’ll review with your Development Director. There is no obligation once completed, it’s simply a collection personal information to ensure you meet the needs to become a franchisee. This step does tell us that you are serious about becoming an AlphaGraphics owner. Once completing this application, our next step is to provide you the Franchise Disclosure Document (FDD) which provides all details about the franchisor/franchisee relationship.
Note that AlphaGraphics candidates must meet certain financial requirements. A net worth of $400,000, liquidity of $100,000 and a FICO history are the standards to qualify.
4. DEEP DIVE INTO NUMBERS AND FACTS: FDD REVIEW
The Franchise Disclosure Document (FDD) is a comprehensive collection of information including: our company background, management team, a detailed breakdown of the total investment, current franchisee lists, our company financials, and much more. We want to make sure you fully understand your obligations and ours before continuing on. You will be provided a copy of the FDD and Franchise Agreement. Your Development Director will also personally review and answer any questions.
5. ASSESS FUNDING OPTIONS
Proper and adequate funding is essential to success. Our process provides you personal coaching to help you understand what the funding environment looks like and what to expect. We also assist in preparing the initial business plan used for funding. Once complete, we introduce you to funding partners who can assist you in completing the capitalizing of your business venture.
6. DISCOVERY DAY
Discovery Day is the most crucial step to learn about AlphaGraphics first hand. Discovery Day is an educational session held at our Corporate Offices. This is your opportunity to meet our executive team face-to-face, learn our culture, and see how we help you accomplish your goals year after year. You will visit AlphaGraphics locations to experience the “day in the life” of our owners, speak with actual trainers and franchisees, and get a solid first-hand experience of what this business is all about. Discovery Day is required before making a decision, and for that reason it is a no-obligation experience. The final approval from us is dependent on attendance.
7. VALIDATION WITH FRANCHISEES
Don’t just take our word for it. We encourage (and require) you to speak with several owners across our network. Understanding the vast backgrounds, various experiences owning and running a business, and hearing how different people have had different road maps is invaluable. This step is a great opportunity to speak to a diverse group of owners.
8. JOINING THE ALPHAGRAPHICS NETWORK
The final step in the process is to execute a Franchise Agreement. Upon our receipt of the signed franchise agreement and initial fee, you join the support team to schedule training and plan accordingly. This is the dedicated group that will get you through training, guide you on all the details, and coach you through the process of being a new business owner. Now, you can start making your goals a reality!
JOIN US DISCOVERY DAY
Watch the video below to hear first hand, what our Discovery Day event is like. We invite you to join us in Salt Lake City to take a deep dive into AlphaGraphics. Contact us to learn how you can attend.