AlphaGraphics is known for its creativity and ingenuity with marketing campaigns of all shapes and sizes, but one particular campaign from AlphaGraphics in American Fork, Utah really took it to the next level.

Client
MX, a financial technology data company

Objective
Make a major impression with high-level clients in a way that was described by the client as “over-the-top creative and eye-catching” with packaging that would “speak for itself.”

AlphaGraphics Solution
MX Technologies Box – “Have a Beer with our Chief Engineer”

AlphaGraphics in American Fork, Utah created a box that literally spoke for itself by embedding a video player into the lid with a sensor to automatically start playing when opened.

Upon opening the box, the Chief Engineer from MX would offer a greeting and ask them to share a beer while he talking about the company. The box was built with custom cut foam to hold an MX branded beer mug, personalized notecard with an embossed envelope, a printed insert about MX, and a saddle-stitched brochure that recapped the presentation.

Results
MX reported a 93% response rate (compared to industry average 10-20%) leading to an increase in sales and several new client acquisitions, plus several more jobs similar in nature for AlphaGraphics American Fork.