At AlphaGraphics, we value our experience serving each customer who comes through our door. Business-to-Customer (B2C) Sales are meaningful, and important to your bottom line. But we have a unique connection to businesses in our communities, too. That’s why our franchise owners enjoy the perks of our B2B Model. Here are just a few reasons why B2B sales is a smart call.
- Loyalty. Business-to-customer sales tend to be harder to land (and keep over time). But B2B sales, once made, are likely to become repeat customers. They know what they want, and what their budget is. If they walk into your store, chances are they’re already interested in what you have to offer; they just need a package of services tailored to them and their budget. That’s where you come in.
- Win-win. B2B clients have bigger budgets than individuals. If you keep them happy, they will keep coming back—and spending their big money on your print marketing and design services. Plus, they have a dedicated budget for services AlphaGraphics provides. So, there’s potential in B2B sales for significant repeat business.
- Personal Touch. B2B clients are looking for a personal touch—a human connection—that they miss ordering their print services online. As a franchise owner, you and your team will work directly with business owners to help them realize their print marketing, design, and branding goals with cost-effective, beautiful print solutions. There are few things more fulfilling than knowing you’re helping other businesses in your neighborhood succeed while meeting your own business goals. And that’s all in a day’s work at AlphaGraphics.
- Solid ROI. Our affordable and cost-effective print and design solutions give business owners a great return on investment (ROI). Whether in terms of dollars or time spent, you can offer them a savings on both, so they spend more time getting the job done for their own customers.
- Referrals. Whether through the local Chamber of Commerce, the Rotary Club, or the golf course, local business owners know each other well. When you provide top-notch service to your B2B customers, they will be a great referral source for other B2B printing opportunities.
- Support and Mentorship. With the AlphaGraphics model, you’ll provide the best printing services available to the business owners in your community. That integrity is a great trust-builder. Many of our franchise owners have benefited from the support and mentorship of the business owners they serve (and vice versa), whereas B2C sales don’t often afford the opportunity for cultivating deeper, long-term relationships. Having local business owners as allies is a great way to bolster your AlphaGraphics franchise for success.
As you can see, there are benefits to the B2B model for the AlphaGraphics franchise owner, the business owners they work with, and the broader community they both serve. If you value strengthening businesses and supporting entrepreneurs, and are great at building long-term sales relationships, you’re a great candidate for AlphaGraphics franchise ownership. Talk to us today about how our brand can help you meet your B2B sales goals.