Vice President Franchise Development – 31 Years Industry Experience
Bill McPherson joined the AlphaGraphics leadership team in September 2018. Prior to AlphaGraphics, Bill served for six years as Executive Director of Development for FirstLight Home Care in Cincinnati, OH. Bill graduated with honors (Magna Cum Laude) with his Finance Degree from California State University, Northridge.
After college, Bill was recruited by Baxter Healthcare where he served in finance and accounting roles in CA and IL during a three-year period. Bill entered the franchise industry in 1990 and has served in a variety of increasing leadership roles with different brands in retail, services, B2B, B2C, and healthcare. For eight years, he served as Vice President of Development for FASTSIGNS International. While there, he was the catalyst that grew the system from 225 locations to over 500 locations in six countries.
“Our mission is to match the goals of qualified individuals with the AlphaGraphics business model, using a discovery process based on mutual respect, integrity and honesty”
In addition, he has served as Franchise Development liaison for Master Franchisees in Australia and Canada, and has developed and led many franchisee training and workshops including Sales Development and Increasing the Value of Your Investment (Exit Strategies).
Bill is a Certified Franchise Executive (CFE) and has been very involved with the International Franchise Association (IFA) for over 20 years. He is often a panelist and presenter for the IFA and Franchise Update Media annual conferences.
He and his teams are annual recipients of industry awards and acknowledgments, including “Best Franchise Process”, “Best Franchise Website” and more. Bill has been happily married to his “best friend” for over 25 years. He and his wife have two children (boys 19 and 25) and enjoy travel, movies, the outdoors, and their two dogs.
“AGI is an amazing brand with a tremendous history. I look forward to bringing high integrity, hardworking, likable franchisees into the AGI family, and continuing to build a world-class franchise brand.
Chrys Richardson, CFE
Franchise Development Sales & Support Manager / Acquisition & Conversion Program Manager
Chrys entered the franchising industry in 1999, in a variety of functions, from promotions to sales to sales trainer. With a deep desire to assist others in achieving the American dream of business ownership, she easily transitioned into franchise sales and development. She has helped hundreds of entrepreneurs achieve their lifestyle goals through business ownership.
Chrys is the first point of contact for all candidates interested in our model. She gets them started in the discovery process. Her secondary focus is assisting independent print shop owners with their exit strategy by selling their print shops to pre-approved AlphaGraphics franchisees or converting their existing businesses to an AlphaGraphics whereby enjoying savings on day-to-day expenses through network discounts and expanding their businesses through AlphaGraphics’ proven 50-year-old brand.
Leticia Wilson, CFE
Director of Franchise Development
Leticia joined AlphaGraphics in April 2023 and has over 20 years of franchising experience. She served as an administrator, training manager, support coach and development manager for a few franchise brands during her career and enthusiastically brings her knowledge and experience to AlphaGraphics.
Although she has never been a franchise owner, her business experience comes from managing her own small consulting company. Leticia enjoys establishing relationships with small business owners, and helping them manage sales projects and data entry contracts.
Leticia is focused on educating prospective franchise owners and helping them determine if AlphaGraphics is the right fit for them. She graduated from Colorado State University Global with a degree in Communications.
Randy Anderson
Director of Real Estate
Randy began supporting the AlphaGraphics brand in December of 2020. He started in the franchise world as an independent entrepreneur looking for a business franchise, but now lives vicariously through our operators helping them through the initial stages of business ownership. Randy helps find locations, negotiate leases and plan out construction for new and existing AlphaGraphics locations.
Before AlphaGraphics, Randy spent six years doing the same role for PostNet International Franchise Corporation. Prior to that, he spent 15 years with Jobing.com. Randy was employee number 5 and saw that company grow to over 400 people in 20+ offices across the country. Randy has an MBA from Arizona State University and Bachelor degrees in both Marketing and Entrepreneurship from the University of Wisconsin - Eau Claire. He's married, has two children, and spends his off time outside or in the kitchen.
Matthew Isom
Franchise Development Marketing Director
Matthew joined AlphaGraphics in 2022 and is focused on strengthening the brand through various marketing strategies aimed at expanding the network of franchisees. He brings many years of marketing experience across a number of different industries.
Matthew graduated with a degree in Advertising from the University of Colorado, where he served as the inaugural student body president of the College of Media, Communication, and Information.