You might think the print industry has no place in the future of marketing and is on its way out. In fact, many people in the marketing industry have asked the question ‘is print advertising dead?’ The truth is, print isn’t dying; it’s simply changing. According to a 2021 study by Statista Research Department, the U.S. print marketing material industry generates around $81.7 billion in yearly revenue and actually experienced growth in the five years between 2013-2018. If print can continue to thrive, even alongside the development of digital marketing, it is still a viable investment for any potential franchise owner.
How we use print marketing materials today is slightly different than it was a few decades ago. Yes, we don't see as many newspapers as we once did, but many businesses still rely on printing for their marketing needs. Here are a few examples of how print is still in demand today:
1. Direct mail marketing
For as long as people have physical addresses, there will always be direct mail marketing! It’s easier than ever to print up high-quality postcards, flyers, coupons, mailers and other related print marketing materials to capture someone’s attention.
2. Product packaging
The consumer product industry is thriving, with more consumable goods hitting the shelf every day. These products need packaging, including labels, bags, boxes, and shipping materials. And with the rise in online shopping, this aspect of print marketing materials is in high demand.
3. Cards, flyers, signage
Even if the end goal is to direct people to a website, circulating print media materials is a priceless bridge. Business cards, brochures, event flyers, banners, and other low-cost, high-volume printables will always be effective.
Among the onslaught of digital ads, print materials stand out and can easily catch the attention of a potential customer. So, is print advertising dead? Far from it. Companies are looking for ways to rise above the endless scrolling, and traditional media like print is having a comeback. Especially when the print is augmented with unique textures, cutouts, colors, and tactile features!
Print and copy shops are still growing, despite the digital trends. If you want to take part in this exciting $81 billion industry, reach out to us at AlphaGraphics today to learn about our franchise opportunities!