THE PATHWAY TO OWNERSHIP
The AlphaGraphics Discovery Process provides an opportunity for you to learn the all of the details of the AlphaGraphics Business Model so that you can make an informed decision for you and your family. Along the way, we’ll get to know each other better and evaluate a mutual fit based on your goals and aspirations and the many benefits of an AlphaGraphics franchise.
Typically the Discovery Process takes 45-60 days but can be completed sooner based on your availability. Each step of the way, you’ll have a dedicated Development Director at your side. You’ll learn the key competitive differences of an AlphaGraphics franchise, meet our executive leadership team, visit AlphaGraphics centers, speak with our support team and franchise owners, review the financial performance of AlphaGraphics centers and more!
1. UNDERSTANDING YOUR GOALS & DECISION CRITERIA
There are different reasons people consider entrepreneurship: more control over your future, legacy, family and community involvement, etc. Our team is committed to understanding your specific goals as you explore business ownership with AlphaGraphics. Together, we’ll invest the necessary time to understand your background, goals, decision criteria, investment range, as well as the skill sets and personality of who makes for a successful AlphaGraphics franchisee. We’ve designed a New Owner Checklist to help you along the way.
2. BRAND WEBINAR REVIEW
If you think AlphaGraphics might be a good fit after discussing goals and criteria, a Development Director will go into depth about the AlphaGraphics Brand opportunity through an interactive, one-on-one brand webinar. We discuss the AlphaGraphics vision, objectives, and our unique B2B value proposition. By engaging in a very direct and open dialogue, we will “discover” if there is a strong mutual alignment. During this phase, you will also get an overview of the business and learn the profile, style, character, and habits of a successful AlphaGraphics franchisee. If we both agree to move forward, we schedule the next steps and stick to our timelines.
3. COMPLETE OUR CONFIDENTIAL APPLICATION
Now that we have taken a detailed look at the features, benefits, and operations of an AlphaGraphics franchise, you should be gaining excitement about joining our franchise family. As such, we’ll ask you to complete our online Confidential Application. Your information is confidential and we do not share it with anyone outside the AlphaGraphics management team. It should take no more than 10 minutes to complete and submit.
You are under no obligation to join the AlphaGraphics family by completing the Confidential Application. Once you complete and submit the application, we’ll send and review with you our Franchise Disclosure Document (FDD). The FDD is a required document for all franchisors and includes details of the franchisor-franchisee relationship. It is a comprehensive collection of information including our company background, management team, a detailed breakdown of the total investment, current franchisee lists, our company financials, and much more.
4. FRANCHISE DISCLOSURE DOCUMENT (FDD) REVIEW
We’ll go through the main sections of the FDD so you understand the many benefits of being a part of a franchise system, including yours and AlphaGraphics responsibilities that will contribute to our mutual success. We’ll also do a detailed preview of the FDD at your Discovery Day.
5. VALIDATION WITH FRANCHISEES
You’ll have the opportunity to speak with some actual AlphaGraphics franchisees prior to attending our Discovery Day. At Discovery Day, you’ll be provided a “password” that can be used to contact as many additional franchise owners as you would like prior to making your decision to join AlphaGraphics. Most new franchisee candidates will speak to between 4-6 franchisees total during their due diligence process. Overall, the AlphaGraphics franchisees tend to be gracious with their time and candid in their approach. While there is great consistency in a franchise system, there is great diversity amongst its operating franchise owners. People, just like you, from all walks of life, find their happiness and success being a part of a franchise system.
6. DISCOVERY DAY
Discovery Day is the most crucial step to learn about AlphaGraphics first hand. Held in Lakewood, Colorado (just west of Denver), you’ll have the opportunity to meet our executive team, experience our culture, see our proprietary operating systems and technology and get any final questions answered to decide whether AlphaGraphics is the “right” franchise for you. During your visit, we’ll visit an AlphaGraphics location(s) so you can experience a “day in the life” of our franchise owners. At Discovery Day, you are not required to sign any contracts, pay any franchise fees, etc. Rather, the AlphaGraphics team will do our best to candidly answer all of your questions so you can pragmatically and confidently make an informed decision. At the same time, our management team will assess your “fit” within the AlphaGraphics family. Discovery Day is a mutual evaluation, with no pressuring by us or obligations from you.
7. JOINING THE ALPHAGRAPHICS NETWORK
We will send you your Franchise Agreement and walk you through your onboarding process. Your support team will work with you on everything from site selection, new owner training, funding, the grand opening of your new business and more! While your journey to entrepreneurship is now complete, your relationship with AlphaGraphics and your future success is just beginning!
FRANCHISING ALLOWS YOU TO BE IN BUSINESS
FOR YOURSELF, BUT NOT BY YOURSELF
JOIN US AT DISCOVERY DAY
Watch the video below to hear first hand, what our Discovery Day event is like. We invite you to join us in Salt Lake City to take a deep dive into AlphaGraphics. Contact us to learn how you can attend.