THE FRANCHISE DEVELOPMENT TEAM
Bill McPherson, CFE
Vice President Franchise Development – 29 Years Industry Experience
Bill McPherson joined the AlphaGraphics leadership team in September 2018. Prior to AlphaGraphics, Bill served for 6 years as Executive Director of Development for FirstLight Home Care in Cincinnati, OH. Bill graduated with honors (Magna Cum Laude) with his Finance Degree from California State University, Northridge.
After college, Bill was recruited by Baxter Healthcare where he served in finance and accounting roles in CA and IL during a 3-year period. Bill entered the franchise industry in 1990 and has served in a variety of increasing leadership roles with different brands in retail, services, B2B, B2C, and healthcare.
For 8 years, he served as Vice President of Development for FASTSIGNS International. While there, he was the catalyst that grew the system from 225 locations to over 500 locations in 6 countries.
In addition, he has served as Franchise Development liaison for Master Franchisees in Australia and Canada, and has developed and led many franchisee training and workshops including Sales Development and Increasing the Value of Your Investment (Exit Strategies).
Bill is a Certified Franchise Executive (CFE) and has been very involved with the International Franchise Association (IFA) for over 20 years. He is often a panelist and presenter for the IFA and Franchise Update Media annual conferences.
He and his teams are annual recipients of industry awards and acknowledgments, including “Best Franchise Process”, “Best Franchise Website” and more. Bill has been happily married to his “best friend” for nearly 25 years. He and his wife have 2 children (boys 17 and 23) and enjoy travel, movies, the outdoors, and their two dogs.
“AGI is an amazing brand with a tremendous history. I look forward to bringing high integrity, hardworking, likable franchisees into the AGI family, and continuing to build a world-class franchise brand.”
Senior Director of Franchise Development – 22 Years Industry Experience
Since joining AlphaGraphics in 1998, Regional Franchise Development Director Kirk Allen has consistently taken a leadership role in driving profitability and training initiatives that help AlphaGraphics owners succeed. As national director of financial services, he was responsible for the Acquisition Assistance Program, annual profit leader studies, financial training and new center financing. He recently implemented the Company’s Mastering Profitability classes for franchisees.
In 2005, Kirk was instrumental in the development of the business model for the AlphaGraphics Digital Business Center, which today represents a state-of-the-art franchise opportunity. Earlier, he served as a regional manager on the field services support team, where he oversaw the operations and financial support for centers in 12 states. Over the course of nearly 22 years with AlphaGraphics, Kirk has had the opportunity to personally visit close to 50 percent of the Company’s U.S. locations.
Regional Development Director – 15 Years Industry Experience
Kevin has 15 years of franchise development experience and joined AlphaGraphics in April 2020. His previous roles include Director of Franchise Development Director for Contours Express Ladies Fitness franchise (and was also a franchisee with the brand). After his tenure with Contours Express, Kevin was Franchise Development Director for the PuroClean Restoration franchise in Ft. Lauderdale. He was recruited to Direct Energy Home Services in Sarasota, FL as Development Director involving 3 different brands: One Hour Heating and Air, Benjamin Franklin Plumbing and Mister Sparky Electric. Kevin carried on his career with Steamatic Restoration and Cleaning franchise in Ft. Worth, TX where he developed and implemented a conversion program and successfully expanded their franchise footprint.
Kevin resides in Lexington, KY, and is married with 2 children: a college sophomore at The University of Kentucky and a junior in High School. He enjoys the outdoors, horse racing, and University of Kentucky athletics.
Chrys Richardson, CFE
Franchise Development Sales & Support Manager / Acquisition & Conversion Program Manager
Chrys entered the franchising industry in 1999, in a variety of functions, from promotions to sales to sales trainer. With a deep desire to assist others in achieving the American dream of business ownership, she easily transitioned into franchise sales & development. She has helped hundreds of
entrepreneurs achieve their lifestyle goals through business ownership.
Chrys is the first point of contact for all candidates interested in our model. She gets them started in the discovery process. Her secondary focus is assisting independent print shop owners with their exit strategy by selling their print shops to pre-approved AlphaGraphics franchisees or converting their existing businesses to an AlphaGraphics whereby enjoying savings on day-to-day expenses through network discounts and expanding their businesses through AlphaGraphics’ proven 50 year old brand.
Franchise Development Marketing Manager
Jennifer joined AlphaGraphics in March 2019 as Franchise Development Marketing Manager. She brings with her several years of social media/marketing and customer service. Prior to joining AlphaGraphics, Jennifer led brand awareness for a major home retailer in the Houston, TX area. She was a driving force into fully integrating social media and non-traditional communication methods to reach current and prospective customers. As a representative to the local Chambers of Commerce, she witnessed the power of small business and also the advantages of franchising vs. sole proprietorship.
“I saw how franchise owners were often more assured since they knew there was an entire network standing behind them.” She is focused on bringing the AlphaGraphics opportunity to people who would not otherwise have thought about a business to business franchise opportunity “This is not a static business model. With the vast array of our products and services, AlphaGraphics owners can truly customize their business plan to provide value to businesses of all types and sizes.” Jennifer graduated from Stephen F. Austin State University with a degree in Political Science.
Director, Legal Compliance, Real Estate & Funding
Michael Brown first joined AlphaGraphics in 1991 as a Franchisee. He and his wife, Lorna, started a new AlphaGraphics Business Center in Cincinnati, Ohio and successfully operated it until 2005. As a business owner, he was responsible for business development, marketing, strategic planning, and
After selling the business in 2005, Michael taught undergraduate courses in business management, marketing and human resources management. In 2007, Michael joined the AlphaGraphics Franchisee Development Department as a Development Executive where he worked with new franchise candidates. During this time, he developed a Resale/Transfer Program, a Tuck-in/Acquisition Program, a Business Valuation process, and a comprehensive annual Strategic Planning Program for franchisees that is still in use today. He also assumed the responsibilities for Real Estate
Management and Financing for new franchisees.
In 2016, Michael transferred to the Legal Department of AlphaGraphics where he assumed the responsibilities for Legal Affairs, Contracts, Real Estate, Financing and working with outside legal counsel. Transferred back to the Franchise Development Department in 2020, Michael is still responsible for Real Estate, Business Development and other special projects.
Michael has a Master’s Degree in Business Administration from The Keller Graduate School of Management and a Bachelor’s Degree in Electrical Engineering from Ohio University. Michael and his wife, Lorna, have two adult children, five grandchildren and still reside in Cincinnati, Ohio.
Conversion and Acquisition Specialist, 29 years industry experience.
Brad joined Alphagraphics in 1991 as a franchisee, starting up, owning and operating (with his wife Judy) the downtown Cleveland , OH Alphagrahics from 1991 till selling the business in 2019. Their center was a 2 time gold circle and many time silver circle center, as well as recipients of many other system awards in their 28 year ownership. Prior to owning the Alphagraphics, he was a financial manager from 1976 till 1991 for 2 Fortune 50 companies, utilizing his MBA from the Fuqua School of Business (Duke University).
Brad joined the Franchise Development team in December 2019, as a Conversion and Acquisition Specialist. His 29 years of industry experience allow him to identify independent printshops that would make appropriate candidates for acquisition by new franchisees, or would benefit by converting their business to an Alphagraphics franchise.