If you’re interested in a printing franchise opportunity, there are lots of options out there. To know which one is the best fit for you, you’ll need to be clear on your values and priorities first.
Take some time to ask yourself some questions about what you want from your experience as a franchise owner when it comes to your investment. Start by looking at the reputation of the parent company, what your role would be as a business owner, and what services you would offer the customers. Once you have the answers for yourself, compare them to your printing franchise options, and find your match.
Owning a franchise of any kind is a serious investment. So it’s a must for the parent company to have a solid reputation. When you’re researching opportunities, pay attention to things like:
The longevity of the company- How long has it been around, and has it adapted to new trends to remain relevant?
Name and brand recognition- Have you heard of this company? If selling their services, would your community be familiar with your brand and what they offer?
Legal issues (if any) and how they were addressed- Are there any legal issues in the company’s history, and how much did they affect their reputation? [If you’re not sure where to look, check your Franchise Disclosure Document (FDD) for this information.]
Customer reviews- What do customers think about the company?
Industry feedback- Is the company in the news? If so, is it good news for their brand?
No company is perfect, but the standout printing franchising opportunities are the ones with a solid reputation for excellence, a name people identify with good service, and a resilient brand that’s adapting to an increasingly paperless world.
You may think there’s not much difference in the business models of printing franchises, but your work could have a variety of focus areas. Do you prefer selling your services business-to-business, business-to-customer, or a mix of the two? Do you want to be in the community selling printing services to clients, or do you want people to come into your location to use your services? At the end of the day, you want to be fulfilled in the work you do, so get a good sense of what your day—and your sales goals—would look like within each franchise model before moving forward in the process.
Printing franchises offer a variety of services: which ones are you most excited about? Do you want to be a place where a client or customer comes in knowing what to print and gets it done quickly? Do you want to help them package and mail their materials when they’re done printing? What if someone comes in knowing they need print marketing, but having no idea where to start— would you jump right in and help them with strategies for boosting their own brand? When you find a printing franchise opportunity that does exciting things for customers and their businesses, you know you’re in the right place.
At AlphaGraphics, we know you have a lot of choices when it comes to choosing the right printing franchise opportunity for your investment. We pride ourselves on having a brand that people know, and offering both printing and print marketing services that give our customers a competitive edge. We know—as a printing business in a digital age—that we have to keep improving when it comes to adaptation and innovation, and we love having franchisees who are excited to join us on that journey. We help our clients set their business apart because that’s what we do every day in the printing franchise industry.